MOMENTUM LAB
With MOMENTUM LAB, we are experimenting with the idea of shifting the narrative in retail towards a focused experience on a singular concept, a personalised invitation into an uninterrupted storytelling flow of the product, from virtual into physical. To manipulate space by teasing out its possibilities. Paradox fusion. A retail space with no merchandise on display. A suspended soft membrane container that serves as storage space enhanced with an automated delivery system for bringing the product to the user. A magnifying glass-like window that zooms into the main area of the space, connecting the street with the customer surface stage, generating an enhanced experience. The conceptual plot is to implement the momentum lab as a temporary installation in existing structures with minimal effort and interference.
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OM pavilion displacing the past with present, heaviness with lightness, filling emptiness with air, silence with voices – places with people. The intention is to boost social engagement by generating attraction, curiosity and surprise. OM is experienced throughout its interaction with the elements (wind becomes sounds and movement, voices are echoed, rain is redirected, light and surroundings reflected).
